Sessions » Getting onboard for enrollment

Getting onboard for enrollment

Day 1 - April 30


Session Chairman’s Introduction

Jim Greenwell, CEO and President, Danal, USA


When secrets are no longer secret: Identity proofing in a post-data breach era

Blake Hall, CEO and Founder,, USA

The Equifax breach exposed the names, dates of birth, and social security numbers of 140 million Americans, compromising all services that relied on that information to protect high-value services online. Online identity fraud cost $16 billion in 2016 for consumers, and $50 billion a year for U.S. businesses. Government, financial institutions and health-care organizations have an imperative to put in place appropriate measures to prevent scalable customer data breaches.

Hear Blake Hall discuss how organizations can provide access to benefits and services securely and efficiently in the post-Equifax era, using possession-based identity proofing and NIST guidelines.

•    Role of static identifiers such as SSN for identity resolution vs. identity verification;
•    Imperative to move away from knowledge-based towards possession-based identity verification;
•    Navigating the tension between security and enabling access.


Catherine Schulten, VP Product, LifeMed ID, USA

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