How to find usdirections
Speakers » Tinna Hung
Director of Marketing, EyeVerify Inc., USA
The evolution of biometrics in financial services
The main drivers behind the use of biometrics in financial services – convenience and security – will remain, but the nuances of how companies implement biometrics to address those drivers will shift over time. As the use of biometrics for different situations expands, and as fraudsters adjust to accommodate the shifting security landscape, we will start to see far more expands of multi-factor and multi-modal solutions that provide additional security without over-burdening the customer.
With nearly two decades of experience in strategic product development, Tinna Hung specializes in supporting financial institutions with strategies to deploy mobile technology for secure, convenient customer use. At EyeVerify, Tinna drives awareness and education about mobile biometrics on a global scale. Prior to joining EyeVerify, she led product and growth strategy at various Ascend Learning businesses and drove market development for the company's technology-powered post-secondary training and education tools. Previously, she worked with Sprint PCS/Sprint/Sprint Nextel/Embarq for 10 years in various strategy, product and marketing capacities.